David realized that those small and medium farmers ‘less than 5 acres’ who were able to buy his Seedlings, with their own diligent work, had changed their circumstances substantially. They collected the money, bought, planted, nurtured and flourished. Just with their hard work and an opportunity of buying his seedlings they could change their lives dramatically. He also realized that there were millions more who could not collect the money in the first place. His operative costs and overheads blocked him from reaching the many who deserve, who are prepared to work and work hard, but do not have the money. An idea, born out of necessity, crystallized and the ‘Deejay Agri Support Foundation’ was founded and became a reality.
DASF’s goal and vision is the same as that of his Breeding Farm business – moving One Million Small Farmers from poverty to a much better quality of life!