David J Lobo started his business in 1969 and grew it to become the Deejay Group – one of the largest Poultry Farms and Breeding organizations in the Country. He believes, as taught by his father, that there is only one way to do a task, The Best Way. This meant constant learning and constant improvement. In 1983, he started two organizations – The Bridge Foundation and The Deejay Coconut Farm. The former has become a leader in the NGO space, winning awards for the best run NGO among several countries. The latter has become the most recognized Coconut Breeding Project, acclaimed for its ideal Coconut Hybrid Palm, the Sampoorna Hybrid Coconut Seedling. This hybrid palm is the product of preference in India and other countries too. David Lobo is completely focussed on growing and developing Deejay Coconut Farm, he has spoken at several international forums and has signed international joint Ventures for Technical Transfer, as well as the export of seedlings to other countries.

David Lobo noticed that the Bridge Foundation had impacted and continues to positively impact many people, but not in depth. He also noticed how much he had impacted more small farmers through his coconut project. They had put in the effort, the sweat and toil, and had turned their lives around due to superior coconut planting material. Seeing an opportunity for the poor farmer and a gap in the NGO sector, he launched the non-profit Deejay Agri Support Foundation that would be their stepping-stone to a much better life.